Cover of Predictably Irrational

Psychology · Economics

Predictably Irrational

4.0 out of 5, from 335 ratings from Hardcover readers

Behavioral economist Dan Ariely uses playful experiments to show that people make irrational choices in consistent, predictable ways, covering topics like pricing, free offers, honesty and self-control.

Facts last checked 2026-10-17

First published
2008
Pace
Fast
Length
Medium
Pages
304
Format
Standalone

Read this if you enjoy quick, anecdotal science about why we make odd choices with money and everyday decisions.

Skip this if you want rigorous methodology or a skeptical treatment of behavioral economics.

The feel

Content warnings

None noted yet.

Quick answers about Predictably Irrational

What is Predictably Irrational about?
Behavioral economist Dan Ariely uses playful experiments to show that people make irrational choices in consistent, predictable ways, covering topics like pricing, free offers, honesty and self-control.
Who should read Predictably Irrational?
Read it if you enjoy quick, anecdotal science about why we make odd choices with money and everyday decisions. Skip it if you want rigorous methodology or a skeptical treatment of behavioral economics.
How long and how fast is Predictably Irrational?
It is a fast-paced, medium read of about 304 pages, first published in 2008.
Does Predictably Irrational have content warnings?
We have not noted any content warnings for this book yet.
Can I borrow Predictably Irrational for free?
Often, yes. Check Libby (OverDrive) to see whether your library lends Predictably Irrational; the borrow button above searches it for you.

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