Psychology · Marketing and sales · Communication and persuasion
Influence: The Psychology of Persuasion
Cialdini sets out the principles that drive people to say yes, such as reciprocity, social proof and authority, using experiments and his own undercover research.
Facts last checked 2026-10-17
- First published
- 1983
- Pace
- Medium
- Length
- Medium
- Pages
- 320
- Format
- Standalone
Read this if you want to understand and resist the tactics of salespeople and marketers.
Skip this if you want a recent, updated study set or a manual for manipulation.
The feel
Content warnings
None noted yet.
Quick answers about Influence: The Psychology of Persuasion
- What is Influence: The Psychology of Persuasion about?
- Cialdini sets out the principles that drive people to say yes, such as reciprocity, social proof and authority, using experiments and his own undercover research.
- Who should read Influence: The Psychology of Persuasion?
- Read it if you want to understand and resist the tactics of salespeople and marketers. Skip it if you want a recent, updated study set or a manual for manipulation.
- How long and how fast is Influence: The Psychology of Persuasion?
- It is a medium-paced, medium read of about 320 pages, first published in 1983.
- Does Influence: The Psychology of Persuasion have content warnings?
- We have not noted any content warnings for this book yet.
- Can I borrow Influence: The Psychology of Persuasion for free?
- Often, yes. Check Libby (OverDrive) to see whether your library lends Influence: The Psychology of Persuasion; the borrow button above searches it for you.
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